Company Profile

NY1 News is one of the most-watched cable channels in New York City. It is a 24-hour news channel owned by Time Warner Cable that combines the most advanced news-delivery technologies with a unique format in which reporters write and shoot their own stories. The station debuted in 1992, and has since become a worldwide model for regional cable news.

The Challenge

The site, located at NY1.com, would publish dozens of new stories on a daily basis containing text, still images, and video clips directly transferred from the daily newscasts. Each story would be manually published based on topical characteristics such as Sports, Politics, or News. A comprehensive site solution was required that would not only automate stories to be added, edited, and archived in real-time, but would also manage their configuration and storage as well as that of other custom elements such as Weather, Lottery, Program Schedules and Advertising.

In order to make this content available to the public the site also required; an intuitive news-delivery interface that would allow users to access the text of a given story, view video footage from the channel, and build personalized newscasts simply by selecting clips from dynamic content lists. In addition, users would be provided with the means to access specialized information including weather reports, lottery results, and event calendars.

NY1 News required a fully functional solution to be implemented within an 8-week time frame due to the Time Warner and RoadRunner high-speed cable modem service launch.

Outlook's Solution

To address these needs, Outlook created a full site solution consisting of a dynamic database-driven Internet site coupled with a customized instance of Outlook’s Content Management Suite’s CMS/Media. CMS/Media enables the NY1.com staff to add and edit content from anywhere in the world in real-time by combining image, video, and textual elements to allow for complete news coverage. In addition to data entry, CMS/Media also allows NY1.com to prioritize and archive data through a sophisticated data management system. Web users can read the current news, search for related content, or view actual digitized broadcasts. The NY1.com system provides for timed data displays such that stories can be published to the Web at the exact moment they are broadcast for the first time.