As businesses increasingly rely on their Web sites as a primary form of communication, Outlook believes that the tools and development necessary to create these Web sites is simply too strategic, business-critical to be handled in-house. Maintenance of back office infrastructure demands the full-time attention of a team of dedicated experts. The time and resources necessary to develop these systems in-house is difficult to acquire and manage; a managed outsourced solution can quickly bridge that gap.
Outlook's solutions are designed to handle back office infrastructure for Web site creation and e-commerce providing virtually unlimited scalability, cross-platform support, high levels of security and reliable online performance. For most companies, building and maintaining a secure, fail-safe back office operation - available twenty-four hours a day, seven days a week - is a major expense and an administrative burden. By leveraging Outlook's back office services and infrastructure, companies are able to focus on their core competencies, while significantly reducing the costs associated with creating and maintaining their systems. In addition, Outlook's business model enables companies to retain their own brand when offering content and e-commerce services to their customers, and it creates incremental revenue opportunities through the syndication of content, advertising and microsite e-commerce modules.