Offering A Highly Customizable, Flexible E-Commerce Solution for Catalog Management

Effectively marketing your products on the Web is now more important than ever. Servicing your customers with a streamlined yet robust process for making purchase decisions online is critical. The key to your success is a complete solution that works efficiently, differentiates you from the competition, and exceeds your customers expectations.

Outlook offers the end-to-end solution with its CMS/Merchant. This e-commerce system in Outlooks's Web-based Content Management Suite allows merchants to quickly create product merchandising effects with product and pricing management, purchase and payment services, and order fulfillment functions. By targeting products and creating event-driven functions, merchants can successfully increase online sales.

CMS/Merchant performs all necessary processes including shopping cart checkout, order extensions, secure credit card and payment transactions, and automated order confirmation e-mail messaging, as well as including a Customer Relationship Management (CRM) tool. The scalability and flexibility of CMS/Merchant are the key to integrating with existing systems to manage online growth in the most cost-effective manner.

CMS/Merchant automates article and product management by separating Web page format templates from content administration, allowing the product editor to assign product group responsibilities to staff members based on areas of expertise. Product editors can create, maintain and target the product content using CMS/Merchant's GUI without being concerned about page design and formatting issues. And Web designers can create effective page designs that control content throughout the Web site.

The advantages that CMS/Merchant offers include virtually unlimited scalability, high-levels of security, and reliable online performance. Authorized users can use CMS/Merchant from any computer with an Internet browser without incurring additional user licensing costs.

Key Features

• Product merchandising and grouping via integrated content management
• Associate products and articles or create specials and target them anywhere on the Web site
• Transaction bridge interfaces to credit card processing networks, accounting systems, reporting modules and e-commerce systems
• Customer Service application to manage your orders and distributors
• Integration with business critical applications
• Security assigned per user and role to meet business needs